Digital Naming Convention Design & Documentation

If you ever asked yourself,

• How should we name this newly collected data?
• Do we have consistent campaign tagging (UTMs) in place to accurately attribute our marketing campaigns to the right channels?
• Why do we have an event/conversion named ‘form-submission’ and another one named ‘FORM-SUBMITTED’?

… but did not get a satisfactory answer, you are not alone.

We have helped businesses create a descriptive and consistent naming convention to use across multiple channels and teams along with the tools to stay consistent over time. Digital naming conventions bring order to chaos and make sure everyone in a business speaks the same language. There is no room for variability and inconsistencies which can lead to confusion, errors, and inefficiencies.

What You Get:

• Standardisation: Standard and descriptive structure/format to data.
• Collaboration: Broken down data silos across the organisation.
• Documentation: Guidelines on how to structure/format data for future reference and future employees.
• Automation: Naming convention generator to avoid human errors.
• Campaign Tagging: Consistent UTMs to make sure that your marketing campaigns (paid and owned) are attributed to the right channel for optimisations.